Jholui Shapewear was started by my mother, who is a seamstress, in 2009 in Colombia. Colombia had become the go-to place world wide for plastic surgery, consequently we created shapewear for after aesthetic treatments. We noticed that women were buying our shapewear even if they didn’t have plastic surgery.
Our shapewear is very unique in that is lined in Colombian cotton which is perfect for daily use. We really loved this idea and thus we created new styles for women to look their best and boost their confidence on a daily basis without aesthetic treatments!!! This is when our business really flourished. The name Shapewear Jholui came from combining the names of my brother and I which are Jhoan and Luisa.